When inducing affective decision making statistical significance may be not enough? There is a wide array of research on the impact of emotions on decision-making process. Success of such studies in psychology and behavioural economics often hinges upon effectively inducing the desired – emotional or analytical – processing style.
Identifying predictors of preventive behaviors – an experimental study. we wanted to test whether: risk information modeled after the one provided by genetic testing for avoidable diseases, increased effectiveness of prevention, high disease severity will lead patients to engage in preventive behaviors.
Why do individuals avoid potentially life-saving risk information?